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Brand: mark, wordmark, lockup

The mark (one tile of the pattern, in a square frame) beside the wordmark. Built from the logo pack's SVGs (assets/brand/), never redrawn.

CSS: css/components/brand.css. Classes: .al-lockup, .al-lockup--stacked, .al-lockup__product, .al-mark, .al-wordmark.

On its own page, in English and Arabic

Anatomy​

HTML
<a class="al-lockup" href="/" aria-label="Arabesque Labs">
<svg class="al-mark" aria-hidden="true">…assets/brand/mark.svg…</svg>
<span class="al-wordmark" lang="en">Arabesque Labs</span>
</a>
<!-- with a product -->
<span class="al-lockup"><svg class="al-mark" aria-hidden="true">…</svg><span class="al-wordmark" lang="en">Arabesque Labs</span><span class="al-lockup__product">hunt</span></span>

Inline mark.svg so it takes currentColor; star.svg and wordmark.svg are also in assets/brand/.

For where the live mark can't go (email, slides, documents), the build writes fixed-colour copies to dist/brand/: mark-ink.svg and star-ink.svg for light grounds, mark-reversed.svg and star-reversed.svg for dark ones, in the text colour of each theme. favicon.svg is the star that changes ink with the system's light or dark setting: use it as a site's icon.

Variants and sizes​

VariantUse
Lockup (mark + wordmark)Headers
With a product (· hunt)A product's own header
Stacked (.al-lockup--stacked): the mark over the wordmarkA splash, print
Mark aloneWhere the name is already there: a footer, an app icon
The star alone (star.svg, dist/brand/favicon.svg)At 16–24px, where the frame would clog

Size with font-size on the lockup; the mark is 1.5em (2.5em stacked). The mark is never smaller than 16px, the lockup never narrower than 120px; below 24px, use the star.

Arabesque's mark​

The design system has a mark of its own: four of the company's tiles, two by two, in the same square frame (assets/brand/arabesque-mark.svg). Where four corners meet, a whole star appears that no single tile has. It's drawn from the same rule as the mark (the tiling at half the mark's scale), and a test checks it against js/pattern.js; its stroke is 2.4 units to the mark's 3.2, so four tiles in one frame don't look heavier than one.

VariantUse
Arabesque's mark (arabesque-mark.svg; dist/brand/arabesque-mark-ink.svg, -reversed.svg)Where Arabesque stands alone: its README, its package and repository pages, a talk
Its four stars, solid, no frame (arabesque-star.svg; dist/brand/arabesque-star-ink.svg, -reversed.svg)At 16–24px
Its favicon (dist/brand/arabesque-favicon.svg)The icon of Arabesque's own pages: the elements, the docs, the examples

Beside it, the name is "Arabesque" (in Arabic «آرابيسك»), in the wordmark's face and tracking. Its size limits and clear space are the mark's. Arabesque's own site (the elements, the docs, the examples) has it in its header: the mark, "Arabesque" and the product name, "Arabesque · Design system" («آرابيسك · نظام التصميم»). In React: <Lockup mark={<ArabesqueMark />} name={…"Arabesque"…} product="Design system" />. Arabesque Labs' own sites and products keep the company lockup.

States​

One colour: the text colour (Ink on light, Pale on dark); never the accent, never a gradient.

Keyboard​

As a link, it's focusable.

ARIA​

One accessible name: "Arabesque Labs"; the mark is aria-hidden.

Right to left​

Never mirrors. In Arabic pages the wordmark is written in Arabic, "معامل آرابيسك", with lang="ar" and no tracking (--al-tracking-wide is 0 in Arabic); the mark stays the same, and the lockup sits at the start (right). In English it's "Arabesque Labs", tracked.

Do and don't​

Do
  • Keep clear space of a quarter of the mark's size around it.
  • Use the SVGs as they are.
Don't
  • Redraw, rotate, recolour per section, outline or put the mark on a busy ground (including the pattern at full strength).
  • Mistake the hero's teal focal tile for the logo: it's a cell of the pattern. The logo is always one colour.
  • Mirror the lockup in right to left: it's a fixed image, at the start as a unit.

Tokens​

The 7 tokens it uses

--al-color-text, --al-color-text-muted, --al-font-display, --al-text-lg, --al-tracking-wide, --al-weight-medium, --al-weight-regular